According to the following, IMAN Cosmetics will soon introduce a smart phone app to help women of color "find their shade". The QR (quick-response) code will allow consumers to scan the package and immediately select their personalized shades of foundation or powder, as well as other complimentary IMAN products that match their skin tone.
The goal is to take the guess-work out of shopping for color cosmetics.
While Iman Cosmetics is not the first beauty company to join the wave of QR codes, they're confident the tool will be helpful to women of color.
Are you a fan of IMAN Cosmetics?
Do you think this will eliminate some of the guess work in shopping their shades of foundation/powder?