More and more companies are creating products that are more friendly to the health of our hair. For example, remember DAX? When I was a kid that DAX blue/green grease was a staple in our home.
Now, the old company is stepping up to the plate by launching their first line of mineral oil and petroleum free products - DAX ROOTs.
"[Because] Healthy hair begins at the ROOT."
According to the DAX site: As a continued effort to help our customers achieve healthier hair and scalp, we have created our FIRST Petrolatum and Mineral Oil FREE hair care line. DAX ROOTS was formulated with you in mind. Our vitamin rich, moisturizing, and strengthening ingredients help nourish the hair from root to tip.
DAX ROOTS Olive Cream is a daily leave-in conditioner and styling cream that revitalizes natural moisture, strength and shine. Olive Cream enhances hair softness and reduces breakage; maximizing hair length. Infused with Olive Oil, Sweet Almond Oils, and Mango Butters, hair appears regenerated, rejuvenated and naturally beautiful.
DAX ROOTS Hair Mayonnaise is a revitalizing deep conditioning treatment, rich in nutrients to help strengthen hair and reduce breakage. Natural oils and emollients enhance shine, soothe dry scalp and help protect hair against free radicals. Feel the difference and treat your hair to luxurious moisture and renewed strength.
If I happen on any one of these products, the product enthusiast in me will be certain to pick one up! I can't help it - it's
What do you think of this new direction that DAX is heading into?