More and more companies are creating products that are more friendly to the health of our hair. For example, remember DAX? When I was a kid that DAX blue/green grease was a staple in our home.
Now, the old company is stepping up to the plate by launching their first line of mineral oil and petroleum free products - DAX ROOTs.
"[Because] Healthy hair begins at the ROOT."
According to the DAX site: As a continued effort to help our customers achieve healthier hair and scalp, we have created our FIRST Petrolatum and Mineral Oil FREE hair care line. DAX ROOTS was formulated with you in mind. Our vitamin rich, moisturizing, and strengthening ingredients help nourish the hair from root to tip.
DAX ROOTS Olive Cream is a daily leave-in conditioner and styling cream that revitalizes natural moisture, strength and shine. Olive Cream enhances hair softness and reduces breakage; maximizing hair length. Infused with Olive Oil, Sweet Almond Oils, and Mango Butters, hair appears regenerated, rejuvenated and naturally beautiful.
DAX ROOTS Bergamot Butter is a hydrating moisturizer and treatment for your hair. Bergamot Oil has been used for centuries to invigorate, revitalize, and beautify hair. Formulated to add shine and help reduce breakage; enhancing hair length. Its exotic scent will both refresh and relax you. Vitamin and antioxidant rich Shea Butter and Olive Oil quench thirsty hair and help prevent future damage. Soothe your senses and treat your hair with Bergamot Butter.
DAX ROOTS Jojoba Oil is formulated with a vegetable oil base that, unlike petrolatum, absorbs into the hair to help add moisture and shine. Jojoba oil has been used for centuries as a scalp and hair treatment. Similar to the oil our bodies produce, Jojoba Oil adds shine and moisture without leaving it greasy. Infused with other natural conditioners such as coconut oil, castor oil and our customized blend of nourishing oils, you’re on your way to healthier, shinier hair with DAX ROOTS Jojoba Oil.
DAX ROOTS Hair Mayonnaise is a revitalizing deep conditioning treatment, rich in nutrients to help strengthen hair and reduce breakage. Natural oils and emollients enhance shine, soothe dry scalp and help protect hair against free radicals. Feel the difference and treat your hair to luxurious moisture and renewed strength.
If I happen on any one of these products, the product enthusiast in me will be certain to pick one up! I can't help it - it's
What do you think of this new direction that DAX is heading into?













