The nail polish collection is by Nicole for OPI and has 14 colors that are sold exclusively at Walmart. The colors are named and inspired by his songs. For example, My Lifesaver (mint green), "Baby" Blue, One Time Lime, I'm A Belieber (light purple), Red-y To Runaway Love?, Make U Smile (silver glitter), I've Got Bieber Fever (dark plum), Not A Gold Bigger.
So how funny is this? While I'm writing this post my 4yr old happens to come by and says, "Mommy, is that Justin Bieber?" (This picture was up on my screen.) I nod my head and he says does Justin Bieber like girl stuff? LOL
But, all jokes aside isn't this a clever marketing