I purchased this new lip balm, Softlips Pure Honey Dew Organic Lip Conditioner because I had ran out of my trusty Carmex lip balm and I wanted to try something new. This particular lip balm is 100% natural and certified USDA organic. It has a nice honeydewey scent, and goes on smooth. My only issue with this lip conditioner as it's called is that it doesn't last as long as I would have liked it too. But, otherwise it serves the purpose of keeping your lips kissable smooth.